> ## Documentation Index
> Fetch the complete documentation index at: https://docs.blink.store/llms.txt
> Use this file to discover all available pages before exploring further.

# Analytics

Blink Analytics helps you understand where your traffic comes from, how visitors behave, and what drives sales. Track your store’s performance in real time with insights across traffic, marketing campaigns, products, checkouts, and conversions.

## **Overview Metrics**

At the top of the Analytics dashboard, you’ll find your key performance indicators:

* **Total Visitors** — The number of unique visitors to your storefront.
* **Page Views** — The total number of pages viewed across your store.
* **Avg Time on Site** — The average time visitors spend browsing your store.
* **Bounce Rate** — The percentage of visitors who leave without interacting further.
* **Checkouts Initiated** — The number of checkout sessions started.
* **Checkout Conversion** — The percentage of visitors who completed a purchase.

## **Traffic Over Time**

The traffic chart visualizes visitor activity over your selected date range, helping you identify trends, spikes, and the impact of campaigns or product launches.

Use the date picker to analyze performance across different periods.

## **Marketing Campaigns**

Track the performance of your marketing campaigns using UTM parameters.

Filter by:

* **All UTMs**
* **Campaign**
* **Source**
* **Medium**
* **Term**
* **Content**

For each campaign, Blink reports:

* Number of visits
* Generated revenue
* Conversion rate

This allows you to understand which channels and campaigns drive the highest return.

## **Referrers**

See exactly where your visitors are coming from.

Common sources include:

* Direct traffic
* Search engines
* Social platforms
* Marketplaces
* External websites
* Custom referral links

For each referrer, Blink tracks:

* Visits
* Revenue generated
* Conversion rate

## **Countries**

Understand your audience’s geographic distribution.

Country analytics help you:

* Identify your strongest markets
* Discover emerging audiences
* Optimize geo-pricing strategies
* Localize your marketing efforts

Each country includes visitor count, revenue, and conversion performance.

## **Devices**

Analyze how visitors access your store across different device types, including:

* Desktop
* Mobile
* Laptop
* Tablet

Device analytics can help optimize your store experience and improve conversion rates.

## **Checkouts**

Track which checkout experiences perform best.

Blink currently tracks performance across:

* **Storefront Checkout**
* **Overlay Checkout**
* **Light Mode Checkout**

Compare checkout starts, revenue, and conversion rates to identify the most effective purchasing experience.

## **Product Performance**

Measure how each product performs individually.

For every product, Blink tracks:

* Page views
* Unique visitors
* Sales volume
* Conversion rate
* Net revenue

Use these insights to identify your best-performing products, optimize pricing, and focus your marketing efforts where they matter most.

## **Privacy First**

Analytics are aggregated asynchronously and powered by privacy-friendly tracking. Data can be slightly delayed.