Increase global conversions by automatically adjusting pricing based on a buyer’s country and purchasing power.
Geo-Pricing detects a customer’s location and applies the appropriate discount during checkout, allowing you to offer localized pricing without creating multiple products.
Enabling Geo-Pricing
Navigate to Product → Pricing → Geo-Pricing and enable the toggle.
Once enabled, you can configure:
- Checkout banner text
- Storefront banner text
- Country-group discounts
- Country-specific overrides
Country Groups
Countries are organized into four pricing bundles based on purchasing power. Each bundle has a default discount percentage that you can customize.
Country-Specific Discounts
Need more control? Create country-specific discounts that override the default bundle discount.
For example:
- Bundle 3 discount: 30%
- Brazil override: 40%
- Final discount for Brazil: 40%
Dynamic Banner Text
Customize the messages displayed to buyers using the following placeholders:
* — Displays the buyer’s country.
* — Displays the applied discount percentage.
Example storefront banner:
% off for customers in !
How Pricing Is Calculated
Geo-Pricing discounts are applied to the product’s base price.
Example:
- Product price: $100
- Country discount: 50%
- Final price: $50
Country-specific discounts always take precedence over bundle discounts.