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Increase global conversions by automatically adjusting pricing based on a buyer’s country and purchasing power. Geo-Pricing detects a customer’s location and applies the appropriate discount during checkout, allowing you to offer localized pricing without creating multiple products. Enabling Geo-Pricing Navigate to Product → Pricing → Geo-Pricing and enable the toggle. Once enabled, you can configure:
  • Checkout banner text
  • Storefront banner text
  • Country-group discounts
  • Country-specific overrides
Country Groups Countries are organized into four pricing bundles based on purchasing power. Each bundle has a default discount percentage that you can customize. Country-Specific Discounts Need more control? Create country-specific discounts that override the default bundle discount. For example:
  • Bundle 3 discount: 30%
  • Brazil override: 40%
  • Final discount for Brazil: 40%
Dynamic Banner Text Customize the messages displayed to buyers using the following placeholders: * — Displays the buyer’s country. * — Displays the applied discount percentage.
Example storefront banner:
% off for customers in !
How Pricing Is Calculated
Geo-Pricing discounts are applied to the product’s base price. Example:
  • Product price: $100
  • Country discount: 50%
  • Final price: $50
Country-specific discounts always take precedence over bundle discounts.