Settings

This is where you control how your store looks, behaves, and connects to the outside world. From your store name to analytics and tax details — everything lives here.

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Store Information

Basic details about your store that customers will see and interact with. Store name
Your brand name. This shows up on receipts, invoices, and checkout pages. Store URL
Your public store link.
This is what customers use to access your store (e.g. yourstore.blink.store). Support email
Where customers can reach you.
This email appears on receipts and invoices, so make sure it’s active and monitored. Location
Your business country.
Used for compliance, payouts, and tax handling. Currency
Your store’s main currency.
All prices and sales will be calculated in this currency. Supported currencies

• USD (US Dollar)
• EUR (EURO)
• GBP (British Pound)
• CAD (Canadian Dollar)
• AUD (Australian Dollar)
• JPY (Japanese Yen)
• CHF (Swiss Franc)
• SEK (Swedish Krona)
• INR (Indian Rupee)
• BRL (Brazilian Real)

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Localization

Configure the languages used across your storefront and checkout.

Storefront language
This dictates the language of the storefront UI (e.g. “Add to Cart”). Content you write (like product descriptions) will not be automatically translated.

Checkout Language
If left on Automatic, the checkout will intelligently adapt to the buyer’s browser language.

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Custom Domain

Use your own domain instead of your default yourstore.blink.store address. Once connected, customers visiting your Blink store will see your custom domain, and anyone visiting your Blink URL will be automatically redirected. Before you start You’ll need:

• A domain name you own (for example, mybrand.com or shop.mybrand.com)
• Access to your domain’s DNS settings through your registrar or hosting provider (such as Cloudflare, GoDaddy, Namecheap, Squarespace, etc.)

Step 1: Add your domain

1. Open Store Settings → Domains.
2. Enter your domain name.
3. Click Add Domain.

You can connect either:

• A root domain (yourdomain.com)
• A subdomain (store.yourdomain.com)

After adding it, Blink will generate the DNS records required to verify ownership. Step 2: Configure your DNS Blink will display the DNS records you need to add. For each record:

• Type – The DNS record type (A, CNAME, TXT, etc.)
• Name – The hostname (often @ for the root domain)
• Value – The destination provided by Blink

Add every record exactly as shown in your domain provider’s DNS settings. Step 3: Verify your domain After saving the DNS records:

1. Return to Store Settings → Domains.
2. Click Verify Connection.

DNS changes usually take a few minutes, but in some cases can take up to 48 hours to propagate worldwide. If verification doesn’t succeed immediately, wait a little longer and try again. Domain Statuses Pending Verification Blink is waiting for your DNS records to propagate or match the required configuration. Verified Your domain is connected successfully. Customers can now access your store using your custom domain. Blink will also automatically redirect visitors from your default yourstore.blink.store URL to your custom domain. Removing a domain Click Remove to disconnect your custom domain from Blink. After removal:

• Your custom domain will no longer point to your Blink store.
• Customers can still access your store using your default yourstore.blink.store address.
• You may safely remove the Blink DNS records from your domain provider if you no longer plan to use the domain with Blink.

Troubleshooting Verification keeps failing

• Double-check every DNS record for typos.
• Make sure all required records have been added.
• Wait for DNS propagation if the records were added recently.

My domain still doesn’t work

• DNS changes can take up to 48 hours, although they’re often much faster.

Can I change my custom domain later?

• Yes. Remove the existing domain and connect a new one at any time.

This style matches Blink’s product voice: concise, friendly, and focused on getting users from point A to point B without overwhelming them with DNS terminology.

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Refund Policy

Define how refunds work for your store and what customers should expect. Refund policy
Choose your refund timeframe (or no refunds). Message
This is what customers will see before purchasing.
Use it to clearly explain your policy and avoid confusion later.

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Social Links

Add links to your online presence. You can include:

• Your website
• X (Twitter)
• Any other relevant platforms

These links will appear on your store’s footer.

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Search Engine Optimization (SEO)

Control how your store appears when shared or discovered online. SEO Title
The headline shown in search results and previews.
Keep it short and clear (under 60 characters). SEO Description
A short summary of your store.
This appears in search engines and link previews. SEO Social Image
The image shown when your store is shared on platforms like iMessage, Discord, or social media. Use something clean, bold, and on-brand.

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Tracking & Pixels

Track performance, conversions, and customer behavior. Google Analytics Measurement ID
Connect your store to Google Analytics to track traffic and user activity. Meta Pixel ID
Track conversions from Facebook and Instagram ads. X (Twitter) Pixel ID
Measure performance from X campaigns. TikTok Pixel ID
Track conversions and optimize TikTok ads. Advanced: Custom Head Scripts
Add scripts that load in the <head> of your store.
Useful for analytics tools or third-party integrations. Advanced: Custom Body Scripts
Add scripts that load before the closing <body> tag.
Typically used for tracking or chat widgets. Only add scripts if you know what they do — incorrect scripts can break your store.

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Notifications

Manage customer and account notifications

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Subscriptions

Manage how subscriptions and billing are handled. Allow multiple subscriptions
Customers can have multiple active subscriptions of the same product at the same time. Grace period for benefit revocation
How long to wait before revoking benefits after a subscription fails all payment retries. Customer portal
Control what customers can see and do in their portal. Allow email address changes
Allow customers to change the email address associated with their account.

Enable subscription plan changes
Allow customers to change their subscription plan from the portal.

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Team Members

Invite colleagues and assign them specific permissions to manage your store. Blink offers granular permission control, but to make things easy, we provide several Quick Select Templates:

• Admin: Has full access to manage all aspects of the store (except deleting the store).
• Financial: Can view financial metrics, sales, and manage payouts.
• Manager: Can manage products, orders, marketing tools, design, and settings.
• Support: Can view and manage orders, handle refunds, and manage customer data.
• Developer: Can access developer settings (API keys, webhooks), manage test mode, design, and products.
• Owner: The creator of the store. Has irrevocable full access, including the ability to delete the store and manage team members.

You can also create completely custom roles by mixing and matching individual permissions.

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Danger Zone

This is permanent and cannot be undone. Delete store
Deletes your store and all associated data.
Products, customers, sales — everything is removed.